A lot of clients come to us for social media advice – people want to know if it’s worth their time or if they should learn how to use it to effectively market their business.
The answer to both questions is a resounding, “YES!”
Social media has changed the way people browse the internet. Last year, YouTube received only slightly less traffic than Google, making it the second largest search engine in the world. Facebook boasts more than 60 million status updates per day and now tops weekly YouTube traffic in the US. Twitter sees more than 600 tweets posted per second. More than 80% of recruiting companies use social media to investigate potential employes – 95% of this is done on LinkedIn.