What They Say
— David Frizzell, Executive Vice President, Niagara IceDogs Hockey Club
“Kaizen Marketing was a tremendous asset this past season in spearheading a market research study of our fan base. Their expertise in designing, implementing and analyzing a professional survey proved to be invaluable. Kaizen Marketing was brought on board to conduct market research during four home games throughout October and November. The research has given our organization insight into the purchasing behaviours and preferences of our fan base. Kaizen Marketing was able to dissect the data and provide us with a detailed analysis of the results. On behalf of the Niagara IceDogs Hockey Club I would highly recommend the services of Kaizen Marketing for any market research that is required.”
— Bill Auchterlonie, Executive Director, United Way South Niagara
“Laura played a leadership role at every stage of this project, from its design through its execution – including leading several of the public meetings. At all times I was most impressed by Laura’s thoroughness in grasping the broad scope of the project and of her ability to connect a myriad of details to that vision.”
— Sonia Camilleri, VP Professional Relations
“I have already recommended this team of consultants to fellow entrepreneurs in search of professional business assistance and would continue to do so in the future.”
— Carol Stewart-Kirkby, Executive Director United Way of Niagara Falls and Greater Fort Erie
“Our United Way hired Laura and her team to create a strategic plan for our newly amalgamated organization. She brought a clear sense of the work to be done to the table. Laura steered our board and community stakeholders through a sometimes difficult process to create a plan that has been usable and easily understood. Concrete objectives have made our work easier over the past three years. We are on the threshold of reviewing the plan now and will be consulting with Laura again as we embark on the next phase of our work.”
— Karen Lee Stocker, Law of Attraction Canada
“After working with the team at KAIZEN I realized how much my business needed direction. Their professionalism and expertise was greatly appreciated. I feel my business has a strong, new direction and is functioning on a level I couldn’t have achieved without KAIZEN’s guidance. I recommend that every business has a consultation with KAIZEN.”
— Rick Woodward, Marketing Director Pen Centre
“I found you and your associates to be engaged and in tune with our research proposal. You initiated the research in a timely manner and delivered quantitative results to us quickly. The interim and final material was presented in clear, concise briefs that enabled us to move our project forward, knowing that we had a better understanding of the market and our customers…”
— Andrew Mabon, Mabon Accounting Services
“Laura made me feel very comfortable… it was easy to understand what needed to be done. Laura is definitely an expert in her field as she was able to put into words the experience I want to provide for my clients and also identify what sets us apart. Now I can actually have a conversation with prospective clients and provide an explanation as before meeting with Laura was at a loss for words. I am very impressed with the services she was able to provide along with some pretty impressive marketing materials. I would recommend her to anyone that requires services in her field.”
— Karen Byker, Reflections of Life Photography
“Laura is a hardworking, dedicated person. She has helped my business get noticed, and I can’t imagine marketing without her! Really, she’s indispensable!”
— Walter Sendzik, Executive Vice President St. Catharines-Thorold Chamber of Commerce
“On behalf of the St. Catharines – Thorold Chamber of Commerce, I would like to thank you for the Lunch & Learn that your company conducted for the members of the chamber. Your approach to the session was very professional and engaging. The feedback from the members in attendence reflected the quality of the information provided and the interactive nature that KAIZEN presented during the session. Clearly, your preparation for the session and your commitment in conveying the information ensured that the educational event would be a success. We look forward to working with you again in the future.”
— Melissa Ioannoni, Enterprise Centre St. Catharines
“Kaizen Management Consulting Inc. was instrumental in helping one of our clients understand the needs of their target market. Kaizen conducted a focus group for our client which helped them redefine the focus of their start-up. Thank you for your professional, thorough and high quality services.”
— Sherry Campbell, Sherry Campbell Counseling Group
“Laura is exceptionally focused and committed to meeting my business’s marketing goals; we required a website that specifically branded the SCCG with a combination of professionalism, warmth and novelty. Laura and her team met with us on numerous occasions to produce the final product, which is extremely impressive. She has also provided numerous successful marketing strategies and the SCCG looks forward to continue working together. Furthermore, Laura and her team have a keen sense of humour, making the process all that more enjoyable!”
— Bill Auchterlonie, Independent Consultant
“Laura and Kaizen researched and delivered valuable advice to two agencies which I was engaged with. The material provided was invaluable in identifying strengths and suggesting improvements.”
— Tim Lattanzi, Latt Services Inc.
“I went to Laura for help with my branding and marketing strategy. I did not know how effective it would be. To my surprise, my business doubled my projected targets for 2010. Laura understands my needs, always gives me the truth, and is a pleasure to sit down and talk with. Her background and experience help make getting the desired results look easy. I am looking forward to working with Laura and her crew in the future.”
— Beth Natale, Brock University, Director, Recruitment and Retention
“As a graduate student, Laura led a major marketing research project for our department which ultimately aided in strengthening our student recruitment efforts. The project included the administration of an online survey to students, the facilitation of a series of focus groups, and the compilation of a final report that analyzed results gathered from more than 1000 respondents. I was impressed with the quality and comprehensiveness of the report, and the level of professionalism demonstrated by Laura.”
— Kim Meade, Brock University, Associate Vice-President Student Services
“The team worked diligently on developing a working foundation that would provide Brock University’s Community Engagement Committee with research and direction for future initiatives.”
— Rosemary Evagenlista, What Women Want Today… + more Magazine | “Niagara’s Little Pink Book”
“I want to thank you for your diligent work in your consulting services and the preparation of the Operational Plan. Your knowledge and firm commitment to your clients has helped me gain control of the day-to-day operations of my business. Without this wonderful guide, I would have continued to work stressed and without a concrete, clear direction.
The operational Plan was laid out in such a way that I am able to see clearly to the end of the year. I love how you set out the ad spaces for each magazine moving forward. The idea for topics and articles for each issue, which you provided, has not only been a time-saver, but a clear plan of action. The format has made it very easy to work with and allows me the opportunity to fine tune it and make any changes as each issue comes due.
Thank you so much for your direction and clear knowledge and understanding of my business.
I want to brag about your services to everyone. I highly recommend you to every business owner I meet.
Congratulations on a job well done!”
— Jeff and Christi Webster, Concierge Niagara
“It has been a pleasure to work with Laura… They have been professional, helpful and insightful and we look forward to working with Kaizen again in the near future to help us grow our business.”