Who We Are
KAIZEN Marketing & Creative Design House is a brand development company that specializes in helping business owners market their products and services to consumers or other businesses. The company started with a limited service line focused on market research, business planning and strategy development but after observing a need expressed by clients, it expanded its services to include the tactical side of marketing. While KAIZEN Marketing still offers consulting services, it also provides graphic design, campaign advertisements, web development and commercial photography to further support its clients marketing objectives.
KAIZEN’s client base is quite diverse and ranges from new entrepreneurs to established businesses.
Industry experience covers a wide spectrum ranging from tradesman to restaurateurs to medical professionals. While KAIZEN works primarily with private business owners, its clients also extend into the public sector and non-profit organizations. The pricing model used by KAIZEN varies depending on the service being provided and typically falls into one of the following three methods: project-based, value-based or hourly.
Laura Ricciuto is the President of KAIZEN Marketing & Creative Design House, a St. Catharines based marketing and brand development company. Within the business profession, Laura’s commitment to business excellence has gained her recognition as a lifetime member of the Beta Gamma Sigma – International Honour Society – which is exclusively granted to those among the top of their field.
With a diverse background in various facets of consulting, marketing, business management, strategic planning and professional development, Laura brings a unique perspective to all engagements.
In addition to holding a Master of Business Administration (M.B.A.) with Beta Gamma Sigma Honours, Laura also holds a Bachelor of Arts Honors degree in Political Science with a Concentration in Public Law as well as a diploma in Journalism. While completing her M.B.A. Laura fell in love with the idea of working with entrepreneurs in their quest to pursue their dreams. Following this path, KAIZEN Marketing was formed with the mission to provide small and medium businesses with effective and affordable marketing solutions.
Throughout her career, Laura has provided assistance to local, national and international businesses, working closely with more than 150 companies in helping them develop business marketing strategy plans that increase sales and set them apart from the competition.