Since the holidays are approaching and we at KAIZEN are feeling festive, we will give away a few hints and tips to our readers.
Archive for category: Blog
We do a lot of print work here at KAIZEN, and as a result, we have the same question asked of us again and again:
What is print resolution?
After being asked so often, it occurred to me that it might be a good blog topic, so here we go! First, I need to explain what DPI means – that’s Dots Per Inch. It literally means how many dots you can cram into an inch of space.
A lot of clients come to us for social media advice – people want to know if it’s worth their time or if they should learn how to use it to effectively market their business.
The answer to both questions is a resounding, “YES!”
Social media has changed the way people browse the internet. Last year, YouTube received only slightly less traffic than Google, making it the second largest search engine in the world. Facebook boasts more than 60 million status updates per day and now tops weekly YouTube traffic in the US. Twitter sees more than 600 tweets posted per second. More than 80% of recruiting companies use social media to investigate potential employes – 95% of this is done on LinkedIn.
In our online wanderings, we sometimes find interesting videos and we felt this one was too good not to share.
Check out this neat video from National Geographic:
Read more →
So you started this business, and things were going great – you were making sales like crazy and assumed that would always be the case. “I must be a marketing genius,” you thought to yourself.
Then your fixed costs started to go up and you had to hustle to make the sales to keep the business going. “Every business goes through this kind of thing,” you told yourself. “Everything will go back to normal soon.”
Our visual world is so complex that the mind has developed strategies for coping with the confusion. The mind tries to find the simplest solution to a problem and one of the ways it does this is to visually form groups out of items that have certain characteristics in common.
The study of gestalt originated in Germany in the 1920s. Gestalt is a German word meaning “essence or shape of an entity’s complete form”, and this single definition may be one of the most important rules of design.