Our visual world is so complex that the mind has developed strategies for coping with the confusion. The mind tries to find the simplest solution to a problem and one of the ways it does this is to visually form groups out of items that have certain characteristics in common.
The study of gestalt originated in Germany in the 1920s. Gestalt is a German word meaning “essence or shape of an entity’s complete form”, and this single definition may be one of the most important rules of design.
Gestalt psychology or gestaltism (German: Gestalt – “essence or shape of an entity’s complete form”) of the Berlin School is a theory of mind and brain positing that the operational principle of the brain is holistic, parallel, and analog, with self-organizing tendencies. The Gestalt effect is the form-generating capability of our senses, particularly with respect to the visual recognition of figures and whole forms instead of just a collection of simple lines and curves.
Basically, what this means in a practical sense is that good design is pleasing to the eye simply because it is uniformly arranged or comprised of parts that match in some way. The human mind seeks patterns to digest complex concepts – without the right amount of sameness, no design can be appealing or successful because we are left subconsciously scratching our heads, wondering how it all fits.
An experienced designer should flawlessly execute Gestalt principles in everything they do, from web design to marketing material.
A lot of people make the mistake of hiring inexperienced, untrained designers to handle their design work in an effort to save money. Unfortunately, this usually costs them in the end. To put your project in the hands of experienced, capable designers and strategists, call KAIZEN MARKETING & Creative Design – we’ll take it from here.
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