A lot of clients come to us for social media advice – people want to know if it’s worth their time or if they should learn how to use it to effectively market their business.
The answer to both questions is a resounding, “YES!”
Social media has changed the way people browse the internet. Last year, YouTube received only slightly less traffic than Google, making it the second largest search engine in the world. Facebook boasts more than 60 million status updates per day and now tops weekly YouTube traffic in the US. Twitter sees more than 600 tweets posted per second. More than 80% of recruiting companies use social media to investigate potential employes – 95% of this is done on LinkedIn.
So how do we use these tools to get the word out there without doing damage to our brands?
Below, we offer you a list of the Top 5 Do’s and Do Not’s of Proper Social Media Etiquette.
DO NOT TYPE ALL IN CAPS – this makes you look like you’re shouting and will put people off.
Always make sure you use spell check! A badly spelled word or improperly phrased comment will degrade your brand and make you look unprofessional and uneducated.
Do not use numbers instead of letters or short forms of words – take the time to spell things fully and properly. You will never risk being misunderstood if you are speaking plain English and it only takes a second of your time to do it right.
Treat people kindly. Ignore those who treat you badly.