Tag Archive for: design
A sampling of just some of our most recent web work.
Our visual world is so complex that the mind has developed strategies for coping with the confusion. The mind tries to find the simplest solution to a problem and one of the ways it does this is to visually form groups out of items that have certain characteristics in common.
The study of gestalt originated in Germany in the 1920s. Gestalt is a German word meaning “essence or shape of an entity’s complete form”, and this single definition may be one of the most important rules of design.